Before we discuss how the scam artist couldmake a lot more money by being honest helpingthe newcomer - rather than ripping him/heroff and moving on; let's look at the otherside of the fence.
The newcomer has been hyped up to believehe/she is going to finally be able to buy a new car, send the kid's to college and makelots and lots of cash. During the period oftime they are waiting for their œ19.95package to arrive, they are busy spendingthis money in their heads. They emotionallybegin to develop hope in their future. Theylook around for ways to convince themselvesthat what they are feeling is genuine. Somemay even brag to their friends that theyfinally are going to make money like the bigboys by running classified ads for penniesand getting their mailbox stuffed withorders.
They have been primed by the media that youcan place a simple little ad and makeœ1,000's of pounds literally overnight. Thetelevision infomercials run stuff like thisall the time. Stay up late one Friday nightand you'll see what I mean. This is hardselling at it's finest!
About 10-15 days later, after the newcomerhas built up all this false hope inside,their package arrives. It is professionallooking and explains to them, step-by-stephow to make this fantastic and quick money.Still believing this information is the"real" thing, they will follow theinstructions given by the scam artist. Notuntil AFTER they pay money to run these adsdo they find out about the scam - and thiscould take 2 or 3 months in somepublications!
Most newcomers will be so embarrassed andhurt that they have been "taken" that theywill sink into depression and believe the entire mail order industry is a complete scam.Just think - they have told all their friendsabout this. They have been excited about allthis for 2 months now and the promise of hopebuilt up inside during that period of time isso high, they are totally devastated whenthey learn they've "been had." It's a pitifuland cruel joke played by the scam artist!
Most of these newcomers are so embarrassedthat they never demand their money back fromthe scam artist. Besides, the scam artist DIDprovide them with a product and a way to makemoney. The scam artist did NOT lie. Thenewcomer feels they were "dumb enough" tofall for this scam and will blame themselvesrather than fight for their money back. Theresult? The newcomer goes back to working the9-to-5 routine and we lose another hardworking, honest and trustworthy person thatwould be an asset to our industry.
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